Optocore celebrated a triumphant return to Frankfurt Prolight+Sound this year by successfully premiering their new MADI multi-interface switches and bridges.
Launching the new M8 (with four MADI ports) and M12 (eight MADI ports) to the world’s
press, Optocore founder Marc Brunke told the rapt gathering why they had prioritised
the MADI standard. “Throughout the years there have been many voices that believed
MADI would not survive the increased number of network protocols,” he said. “However,
we have observed the complete opposite — MADI is the easiest and most popular
multi-channel protocol, and is built into almost any professional equipment.”
With only a single cable connection needed to create a MADI-based system it is little
wonder that the feedback at the stand was so positive — particularly as the company’s
DD2FR-FX and DD4MR-FX MADI devices are among their best sellers.
“Visitors were particularly impressed by the price/performance ratio of the new MADI
switchers,” added Optocore marketing director Tine Helmle. “In fact our clients all
around the world reported their complete satisfaction with the performance, quality and
reliability of our products.” This has enabled the company to reinforce their extended
five year warranty.
Optocore and sister company BroaMan were also able to sign up three new distributors each during the course of the show, details of which will be announced shortly.
The company followed the more formal proceedings of the press conference with an evening party at their booth which was packed to capacity. The raffle lottery was won
by Finnish customer, Santtu Sipilä, from Svenska Teatern in Helsinki, who walked away with a Carrera Digital 132 slot car race track system. He was accompanied by colleagues Janne Sivonen and Andreas ‘Stanley’ Lönnquist.